WCV: website re-brand & design

Role: UX, UI & Branding

World Class Vacations is an established brand and among one of the largest student travel companies in the USA and a top travel provider for the Walt Disney World® Resort. They were seeking a fresh, modern re-design and re-brand for their outdated site.

After discovering the client goals and customers needs, a thorough content audit was required in order to simplify the information architecture into clear user journeys for their main target audiences. 

As their priority services are their dance experiences, I gave a feeling of movement throughout the site with flowing illustrations, and designed interactions with CSS animations to make the site come to life. 

I ensured the branding was vibrant and energetic with a bright colour palette and modern typefaces. They wanted to keep their logo which has 40 years of tradition associated with it.