Frontline Aids:
Aids isn’t over quiz

Role: UX, UI & Art direction

AIDS isn’t over. 40 years on from the start of the pandemic, more than 13,000 people die from AIDS-related illnesses every week.

Using their existing brand guidelines, I was responsible for the design of the quiz along with creating a new logo to act as an identifier for the campaign. The quiz sat alongside a celebrity-led video urging audiences not to forget about HIV and AIDS through the collective rendition of 80’s anthem “Don‘t You Forget About Me” by Simple Minds. This video and quiz was widely circulated via paid and organic social activity.

The aim was to raise awareness of the ongoing AIDS pandemic and attract further support from donors, partners, influencers, allies and partners.